Repositioning Germany’s largest dairy company
Milram, which is Deutsches Milchkontor’s (DMK) largest brand and Germany’s largest milk-processing company, has a unique selection that spans the entire dairy category. The Milram brand, on the other hand, hadn’t made much of a name for itself and was primarily associated with herb quark. There was no emotionally charged brand world in the public perception.
Our task was to turn this situation around by giving the brand an emotionally charged, distinguishing profile, whilst raising the target group’s awareness of the company’s extensive dairy product expertise and further expanding its cheese expertise.