As the founder, Beate Uhse wanted that everyone enjoys the freedom to live out their sexuality to its fullest That’s why brandtouch° took her most powerful statement and placed it at the center of the new brand orientation: “Liberate love”.
Beate Uhse is not just another online sex shop, but rather a platform built around the topic of sexuality. The brand inspires sexual curiosity while offering its customers everything they need to discover, explore and live their sexual identity. It’s a position that is in tune with the changing ideas and definitions of sexuality. After all, every era has its sexual evolution and revolution. And freedom always plays a key role. This is perfectly summed up in the ideas of “sexual becoming.”