Our positioning approach
The Art of Style. Juniqe As Me.

We positioned Juniqe as the new centre of the art market – unique among competitors and highly relevant for a wide target group. We also helped to create a new state of mind in the fragmented market of art prints and wall pictures.

We breathed new life into and democratised a well-established segment – and demonstrated that valuable, relevant art can not only be young and contemporary, but also lots of fun, affordable and easily accessible.

We focused on style with substance, as we believe that the relevance of a work of art is not exclusively financial or dependent on the prominence of the artist. We believe that this value is shaped by the characters and stories behind the works of art.