Romp

The WOW Tech Group is one of the world’s leading suppliers of high-quality products for enhancing one’s love life. All items are developed, produced, and marketed from one single source.

Challenge

With the Womanizer, WOW Tech created a revolutionary new sex toy for the premium market segment. The task now was to expand the product portfolio, especially in the lower price category, and generate further growth while making it difficult for copycat products to enter the market.

Implementation

To achieve these goals, the new product brand ROMP was brought to life. The brand specifically addresses millennials and meets their needs in terms of brand values, design, and price level.

More