A lot has changed over the years when it comes to using baby care products. True to the motto – less is more – the aim is care for babies’ skin with the most natural ingredients possible.
On average, little ones wear nappies for three years, resulting in a great deal of contact with the skin day and night.
With this in mind, Gerald Kullack and Sven Bauer founded Lillydoo. As a modern baby care brand, Lillydoo takes mum’s wishes seriously and offers high-performance nappies and baby wipes that are especially kind to skin.
We developed and implemented every aspect of the Lillydoo brand, its attitude and its story, from the strategic brand focus (brand identity and positioning) to logo and packaging design and implementation of communication.