Dein Handy
Brand strategy & communication

Robert Ermich founded in 2014 as an independent online platform for finding smartphone and tablet bundles.

On behalf of consumers, combines the benefits of an independent comparison platform with the know-how and range of a specialist retailer, and offers the opportunity to flexibly bundle terminals of all price classes with different fixed-term contracts.

We developed and implemented every aspect of the brand, from the strategic brand focus (brand identity and positioning) to logo and design development and implementation of communication on TV.

Our positioning approach
Your mobile phone. Your tariff. Nice and easy.

We positioned DeinHandy as the element that brings order to the impenetrable, sales-driven and noisy competitive environment of the local mobile communications and phone market.

A beacon, an organiser, a guide in the dense fog of providers, tariffs and more and more new devices.

A brand that, with its overview and expertise, makes the requirements and self-determination of its customers the focus of everything it does and, with its kind, fun-loving and valuable character, generates approval and trust among its customers.

A brand that helps its customers to make the best and the right decision.


»brandtouch° won us over at the very start.

We speak the same language and work very well together across all levels. The entire process was fast and simple, with a focus on aims.

The team knows how to transform our vision into concrete brand characteristics and a flawless communication strategy.«

Robert Ermich
Founder & CEO of DeinHandy