Mann & Schröder Cosmetics
Mann & Schröder Cosmetics is a medium-sized, internationally active consumer goods company and stands for high-quality hair and body care products made in Germany. The alkmene® brand has been part of the extensive brand portfolio since 1968. The brand management focuses on two market segments with a “Tea Tree Oil” and a “Power of Medicinal Plants” product range. In order to create a unified and powerful brand identity and to establish a strong umbrella brand alkmene®, it was decided to focus on the tea tree oil market segment.