idealo
idealo is one of the original start-up success stories. Over 17 years ago, the company signed up to its mission of helping online shoppers to make the right purchase decision, regardless of the provider and price.
Today, idealo is one of the largest portals on the German e-commerce market. More than one million visits per day, around 50,000 shops and over 330 million offers – everything at idealo.de.
brandtouch° strengthened the brand positioning and brand identity of the Internet institution in 2017 and developed a communications concept for print, out-of-home media and TV, which, even for the comparison experts at idealo, remains incomparably good.