Brand strategy & communication

Scoyo is the no. 1 online learning platform in Germany and, with its range, appeals to parents, teachers and children alike, with the aim of promoting modern, playful learning. As a leading agency in brand management and communication, we’ve been supporting Scoyo since 2012.

Over time, we’ve reformulated the strategic brand focus (brand identity) and implemented it in the form of an integrated communication platform. Alongside traditional positioning measures such as film (TV and online), radio and events, we’ve also developed a variety of promotions, B2B concepts and an extensive collaboration concept.