The freenet Group sets a new benchmark for digital lifestyle in the german market. The world of brands includes, besides brands like mobilcom-debitel, freenet.de, GRAVIS and klarmobil, the MEDIA BROADCAST GmbH, which is the biggest service provider of the broadcast and media industry.
With the freenet TV brand, the freenet group set a new standard in the German television world. Offering the innovative DVB-T2 HD technology for television in the uniquely sharp picture quality of real Full HD for the private top programs, freenet TV owns a USP in the market. This unique offer is simply available via antenna or satellite for only 5.75€ per month.
Our positioning approach
brandtouch°, as the lead agency, set the course for the brand launch - with a lot of research, the strategic brand positioning, the corporate design, a brand language and the blueprint for all communication measures.
With 1 million customers within the first brand year, freenet TV has reached the first peak. But we have also set ourselves ambitious goals for 2019: The development of further market shares in the satellite, VOD and secondary use segments. We are ready.