Brand strategy & communication
__ is Europe’s largest online cooking portal. The straightforward source of recipes connects more than 10 million users every day, offering cooking enthusiasts in German-speaking regions practical online help for questions regarding recipe inspiration and preparation day after day.

In collaboration with the Gruner + Jahr publishing house in Hamburg, we expanded the successful portal in order to position it as a multimedia brand in the food segment over the long term. In addition to the online portal, the brand range comprises the CHEFKOCH print and online magazine, and apps.

We addressed the entire Chefkoch brand and brand strategy issues as well as developed and implemented the launch campaign for the CHEFKOCH magazine with TV ads, billboards and print ads. We also developed the multichannel campaign to boost subscriptions.