Casio Edifice

The Challenge
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Our task was to evolve the current communication from an extended sponsoring approach to an engaging, experiential Edifice brand platform that does both: drive emotions and sales!

A platform that combines high end technology and an Edifice specific attitude.

Positioning Approach

Timechasers – Empowered by Edifice
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For Edefice we developed a whole new genetic code, leading to three new core brand values: courage & ambition, precision and intelligence.

Edefice – for those keen on achieving the impossible. Beat the invincible. Who won’t accept the status, push the world forward and create future by breaking boundaries. Those who have the guts and the ability to set up what it needs and challenge infinity. Driven by the faith that one can only change time by challenging it. Timechasers.

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