Brand strategy for Westwing International
The brand and communications agency brandtouch° is the new lead agency for the home and living e-commerce business Westwing and is currently working on internationalising the brand and incorporating this evolution into the brand design and communication.
After extensively screening several agencies, Chief Marketing Officer Dr Valentin Schellhaas and his team decided to go with the brand and communications agency brandtouch°.
Dr Valentin Schellhaas commented on the decision for brandtouch°:
‘Our proven brand approach, combined with our outstanding strategic and conceptional competence, were a vital factor in the decision and will now contribute to the success of the project.’
Günter Sendlmeier, Managing Director and shareholder of brandtouch°, is delighted by the new account:
‘Technical brand strategies for the e-commerce sector are fast becoming a real speciality of brandtouch°.’
The objective of the Westwing account is to sharpen the strategic brand focus and to develop Westwing into the leading international e-commerce company for the home and living market.
Since April this year, in the first phase of the collaboration, Westwing and brandtouch° have been driving the development of the brand strategy in the form of an international positioning approach, translating it into a clear brand identity.
brandtouch° Strategy Director Kristof Kleine commented on the brand strategy:
‘In a fragmented international market, which is just picking up speed, we have successfully developed a positioning approach that is as relevant as it is differentiated by going right to the heart of what constitutes the Westwing brand.’
In line with the concept behind the brandtouch° agency, the next step will be to make this positioning approach a tangible reality at all the touchpoints of the brand experience.
Dr Valentin Schellhaas on the partnership with brandtouch°:
‘The brandtouch° team led by Günter Sendlmeier and Kristof Kleine have helped us very successfully to refine our core brand across all our regions, to sharpen its focus and take it to the next stage for future growth.’
– Hamburg, 18.03.2015