Brand development for Media Broadcast
Media Broadcast, Germany’s largest full-service provider to the media and broadcasting industry, has chosen the strategy and brand agency brandtouch° from Hamburg following a pitch.
The ideas and concepts from brandtouch° were compelling, giving the agency a successful edge over its competitors. brandtouch° is already working on launch scenarios for the new DVB-T2 HD-based TV brand. Media Broadcast won the tender for the platform licence in March this year. The launch is planned for 2016.
brandtouch° is the international lead agency and has been retained to advise on the entire brand strategy – from naming, corporate design and the development of a logo to communications.
Owner and Managing Director Günter Sendlmeier is pleased:
‘Designing the communications strategy for the future of terrestrial broadcasting is a very special job and another great success, which underlines the positioning of brandtouch° as a strategy and brand agency.’
Sendlmeier is convinced that ‘the new digital broadcasting technology will put terrestrial television right back at the top of the table, also in terms of future patterns of media use’.
Beate Hasenzahl, Marketing Manager TV at Media Broadcast:
‘For a brand launch of this magnitude in the B2C segment, it is vital that we can rely on a competent partner with proven expertise in brand development. We are confident that our choice of brandtouch° to be that agency was the right one and are looking forward to working with them.’
– Hamburg, 03.07.2015