The brand and communications agency brandtouch° is the new lead agency for the mobile phone comparison and brokerage platform DeinHandy.de and responsible for brand strategy, design and communication from February 2015 onwards.
DeinHandy.de was founded in 2014 by Robert Ermich (formerly COO of Preis24.de) as an independent online platform for the distribution of bundled smartphones and tablets (device plus fixed-term contract). For consumers, DeinHandy.de combines the advantages of an independent comparison website with the know-how and choice of a specialist retailer. It gives customers the opportunity to put together flexible packages, made up of devices in all price categories paired with one of many fixed-term contracts.
After extensively screening several agencies, Robert Ermich and his team decided to go with the brand and communications agency brandtouch°. Robert Ermich on the decision for and collaboration with brandtouch°:
‘brandtouch° convinced us from the outset. We speak the same language and the relationship is fast, straightforward and focused at all levels. Günter Sendlmeier, Kristof Kleine and their team know how to frame our vision in terms of concrete brand characteristics and to transpose that into a sophisticated communications strategy.’
The aim of the collaboration is to develop a strong new brand with a differentiated positioning approach in all the fog and confusion of the mobile phone sector. In line with the concept behind the brandtouch° agency, this will then be turned into a tangible reality at all touchpoints (from brand design to mass communication and direct customer contact). In the first communications phase, the focus will be on the usual mass media.
The new brand design and the communications strategy will be unveiled in the course of the second quarter.
– Hamburg, 18.03.2015