Cash – the VHS-cassette of the financial system

This could be used to summarize the maxim of the payment service provider Wirecard in one sentence. As a leader in the digitization of payment processes, the company processes electronic payments for over 25,000 customers. And so successful that Wirecard is now worth more than Deutsche Bank and has pushed the Commerzbank out of the DAX.

Wouldn't it just be right to introduce consumers to cashless payment as well?

3 minutes to your digital credit card

The Germans are the number one cash lovers in Europe, but even those who wanted to pay with their smartphones had a lot of paperwork to do with their house bank. An uncomplicated solution that covers all banks and is quickly installed - wouldn't that be a blessing?

The app for mobile payment: boon.
Already represented in ten European countries, boon. enables fast, bank-independent access to Apple Pay, Google Pay, Fitbit Pay and Garmin Pay. This makes paying with the NFC-enabled smartphone or smart device simple, fast and secure. The included digital Mastercard can also be used for online shopping or sending and receiving money.

The brand work

brandtouch° developed the brand positioning, the brand design and the brand language.  The positioning of the brand resulted from a stringent insight-based development process. For this purpose, we processed findings from the areas of culture, target group, market and brand in order to create a meaningful and target group-relevant brand identity for boon.

With the brand essence: boon. on to new frontiers. we positioned boon. as THE payment alternative for everyone who leads an uncomplicated, spontaneous and independent lifestyle. As a pioneer in the Fintech sector, boon. offers intelligent solutions and situation-based services, giving users the freedom to make the most of every opportunity their lives have to offer.

The new brand identity served as the basis for all subsequent communicative actions to create a coherent and consistent brand image.

The launch

brandtouch° developed six guiding principles for the German launch, which were implemented in a joint launch campaign with Apple Pay on various channels - including OOH posters, freecards, digital banners and moving images in social media and at the POS.

The results

The figures speak for themselves, namely since December 2018:
• 33% customer growth
• 12.5% higher average shopping basket value
• 40% more monthly transaction volume