Development of a new lifestyle fashion shop

Our objective was to exploit the potential of younger lifestyle and fashion-conscious target groups by establishing a new, powerful and ‘stylish’ online brand that offers top fashion brands – without an obvious connection to Otto, the source brand.

We therefore came up with the Yalook brand, developing it from scratch, from the brand identity, branding and communication (name, logo, corporate identity, corporate design and integrated launch campaign) to the development and implementation of the online platform.