An electrifying brand relaunch
__

Conrad has been around since 1923, developing from a small radio shop in Berlin to Europe’s largest electronics and technology mail order company. As a family-run company in its fourth generation, Conrad is not reliant on major banks and investors. Conrad has 13 subsidiaries in Europe, whilst Rapid Electronics in the UK, SOS electronic and Get Goods all belong to Conrad Electronic SE.

Our task was to develop a new positioning approach for the Conrad umbrella brand and, as an international leading agency, transform it into an integrated communication platform and continue revitalising it.

Our positioning approach

Tekkie since 1923
__

We positioned Conrad as the professional market for technology. The expert partner for any and all questions regarding the technologies of today and tomorrow.

A brand that not only distinguishes itself with its substance, range of services and performance, but also through a personality with attitude. An attitude that our target groups can identify with and turns customers into fans!

By Tekkies for Tekkies

We positioned Conrad as the professional market for technology. The expert partner for any and all questions regarding the technologies of today and tomorrow.

A brand that not only distinguishes itself with its substance, range of services and performance, but also its personality with attitude. An attitude that our target groups can identify with and turns customers into fans!

The supplier for anyone with big plans

Conrad is the technological enabler that makes all things technological possible. With a unique selection, in-depth know-how and expert service, Conrad helps customers solve their problems, implement their ideas and projects, and optimise their own performance.

X-Mas Online Presentfinder