Strategic Brand Design
Strategic Brand Design°
Holistic brand development
Strategic brand design is an insight-based approach to innovative strategies and holistic brand experiences that create brand value.
We develop strong brands through innovative strategies and creative ideas – always originating from the heart of the brand and based on relevant insights.
We incorporate the strategic focus into a clear, unique brand identity and translate it into a central, key communication idea – developed for comprehensive implementation at all touchpoints, from company and product design to implementation of communication and in-store activation.
That’s Strategic Brand Design°.
»The aimless man suffers his fate, the purposeful man shapes it.«
We see brand identity as the most important tool for successful brand management as well as the brand genome, which shapes every message and every appealing characteristic associated with a brand.
Target-oriented creation requires a strategic framework in order to inspire the consumer's mind and heart with design and communication as well as create long-term brand value.
That's why we work in line with the brandtouch° principle »Identity First«.
We have developed the brandtouch° Brand House to show the key construct of brand identity in all its complexity – in a way that is both true to life and practicable at the same time.
It is intended to translate the leading strategic idea in a focused way and to embody all the facets of the brand, so as to make the brand identity tangible for the company’s managers, employees and business partners.
The Brand House comprises the essential characteristics of the brand, which are stable over time. It describes a target state that is intended to be embedded in the minds of consumers by means of the marketing mix.
We see it as the foundation for all technical brand considerations and as a vital guideline for designing every touchpoint with the brand.