Building Brands. Driving Business.

brandtouch°

Brand consultancy and communication agency
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At brandtouch°, we bundle sound branding techniques and effective creativity within one powerful agency concept since 2011.

As an interdisciplinary brand consultancy and communication agency, we bring together multiple areas of expertise: brand strategy, brand design and integrated communication.

Our service portfolio ranges from corporate and packaging design to integrated implementation of communication (on- and offline) and in-store activation – always based on an innovative idea transformed into a sound brand strategy.

Our commitment

Building Brands. Driving Business.
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We believe wholeheartedly in the power of brands to promote success and are driven by our commitment to lead companies into a successful future.

For us, that means exploiting company potential, tapping into areas of growth and creating long-term brand value: for all those who find themselves in a changing environment or a period of new beginnings, who want to strike a new path, rediscover or reinvent themselves, or further develop their brand.

Whether it's a start-up, brand launch or relaunch, merger or subtle adjustments, we prepare brands for the future.

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Services

Comprehensive brand concepts from a single source
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Thanks to our agency concept and our particular ability to develop, revitalise and reposition brands, our customers place their trust in us.

From the fundamental strategic focus to the design of all the relevant touchpoints – everything is developed within a core team.

Brand Strategy:

  • Market Research
  • Target Group Definition
  • Insights
  • Brand Vision
  • Brand Positioning
  • Brand Identity
  • Brand Architecture

Branding & Corporate Design:

  • Branding & Corporate Design
  • Corporate Language
  • Packaging & 3D Design
  • Product Design
  • Editorial Design
  • Online & Web Design

Brand Communication:

  • Classical Communication (ATL)
  • 360° Communications
  • Digital Communications
  • Internal Communications
  • Ad Specials (BTL)

References

Clients & Projects
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KundenportfolioKundenportfolio
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Günter Sendlmeier

Throughout his career, he has held a variety of positions at international agencies such as Young & Rubicam, Ogilvy & Mather, J.W. Thompson and McCann Erickson.

Sendlmeier was Chairman of the Board at McCann Erickson Hamburg and M.E.C.H. Berlin until April 2004, after which he was appointed CCO responsible for the five McCann Erickson offices in Germany, which were very successful at that time.

In March 2008, he became CEO and CCO of the FutureBand branding and design agency in Germany.

He founded brandtouch° in 2011 with a primary focus on strategic brand realignment.

Between 2006 and 2010, he was a member of the GWA Board of Directors, Eurobest President, a Cannes jury member and the recipient of a variety of awards.

Team
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Director Strategy
Kristof Kleine

k.kleine@brandtouch.com

Executive Creative Director
Armin Korshenrich

a.korshenrich@brandtouch.com

Client Service Director (B2B)
John Keith

j.keith@brandtouch.com

Client Service Director (B2C)
Caroline Endelmann

c.endelmann@brandtouch.com

Management Berlin
Aliaa Adel

a.adel@brandtouch.com

Management Hamburg
Christiane Müller

c.mueller@brandtouch.com

Management Packaging
Andrea Lindenberg

a.lindenberg@brandtouch.com

Management Language
Maren Emme

maren.emme@brandtouch.com

Director New Business
Peter Krüger-Herbert

p.krueger-herbert@brandtouch.com

»
Our core team combines the key areas of expertise of
modern and successful brand management.

«

  • In-depth experience in consumer research methods – allowing us to understand and help to shape target groups and requirement structures.
     
  • Trendsetting understanding of branding techniques and the requirements of modern-day brand management – for sound brand strategies and unique positioning approaches that achieve results. Internal and external.
  • Comprehensive overview of the latest findings of research into social trends and change phenomena – for future-proof strategies.
     
  • Exceptional creativity and experienced experts in brand communication, corporate design and packaging design – for integrated communication and design concepts that make the brand's strategic focus something to experience at each individual touchpoint.

Network

Our partners
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An international network of best-in-class specialists who are flexible, effective and efficient and who meet any challenge head on; experts to appeal to all senses to create holistic and inspiring brand experiences.

 

Trend One – Hamburg
Trend research, innovation consultancy

strg – Hamburg
Social media, blogger PR, Google Adwords

ma media – Munich
Media planning, special ads

Zapping – Madrid
Creative lab agency

Hogarth – WPP
International adaption

Attitude

Our mindset
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–1

Long-term brand success requires an integrated look at all touchpoints.

We believe that a brand can only exploit its full power when all the appealing characteristics that it radiates with its design, communication and behaviour are consistently coordinated across the board.

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We see simplicity as the highest form of refinement

and pursue it in everything we do – with a focus on what's important. We disregard everything that's irrelevant.

–3

We love all things new, different and perceived as unfamiliar

because they represent a step away from the norm, which not only drives evolution, but also brands, into a successful future.

AwardsAwards

Awards
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